There is something magical that goes on in this world.  It is some law of nature that we all know and have seen yet can’t prove.  Simply the cycle of giving comes back 10 fold.  In whatever you are providing to your customer, give more.  Give more than you reasonably should.  More than your competitors and more than your customers expect. 
At this point you become more than a supplier…you become an indispensable asset, a resource.  You become a friend and an ally.

How many of you have a friend that you can call at two in the morning to pick you up from the airport?  Most of you will have someone.  Are you that person for someone else?  Can you be counted on for anything or everything?  I have a friend, Bill, that I think would stop the world to help me for anything.  The funny thing is that he does this for everyone.  He has made a career out of it.  One time going on a trip I asked if I could borrow a cooler.  He gave me one, but it was filled with food and even the ice packs to keep things cool.  He calls his neighbors when he is having stuff done to the house and has a dumpster in his driveway so his neighbors can use it while it’s there.  He also has many friends that will leave work early and go and mow his lawn and bring him food and stay on call when he got sick, and was hospitalized.  His illness has revealed how his life’s work of giving has paid off in tangible ways by the love and affection of so many.  People are fighting to be in the front of the line to care for the man.  Would that be the case with you and your customers?

 Here are five things you can do:

• Think; just take time to think about what are the other persons or customers needs and wants.
• Put yourself in another shoes for a time.  Sympathy is useless…empathy gets results.
• Come up with solutions not excuses
• Recruit assistance
• Take action

Being the “go to guy” has added perks of always knowing whom to call for good deals.  Is this hard to do?  Yes of course it is. Especially when you are being taken advantage of, and you will be. However then you are in control. They know that you are going the extra mile.  In your time of need they will be there in droves. You will be working harder than you even dreamed possible, and the result will be more business, more friends, more money and more life.  Give twice as much and watch what happens.