Tips For Business Owners

Investing in a marketing campaign: How the economic downturn can benefit the small business owner

Submitted by Guest Author Deborah Held Thinking of joining the social networking revolution or otherwise investing in a new marketing campaign, but it’s just not in the budget? Think again, because there is no better time than the present for the small business owner to invest in a new promotional strategy. Marketing, Web and interactive agencies — just like most other businesses today ̵... Read More »

A bright spot in the economy “Big business from small people”

      There is a reason why young people come up with new ideas.  It is not that they are smarter or faster or better.  It is because this is their future, their life to grow into.  They see the world with no fear because fear does not let them grow.  Fear is not helpful to them.  That is why when I went for a walk with my 11 year old boy last year to look at the effects of the flood damage in the... Read More »

To Leap or Not To Leap

            Remember the time you grabbed all the bravery you had, and jumped off the high dive for the first time?  For many of you that was the first real due diligence that you undertook.  You probably stood around the ladder for a couple of days just to see if anyone fell off while climbing.  You checked out the jumpers and compared them to yourself, in terms of age, weight, athletic ability a... Read More »

Cheap and Easy to Start Up

Cheap and Easy to Start Up

Starting a business is a dream for many people and will remain a dream for most.  It is not the lack of ability or of determination but of procrastination. It is very human to want to provide the “perfect” product.  To research and to plan the entire business cycle down to the last paperclip.  A friend of mine who is by far the most intelligent and creative problem solver I have ever met has been ... Read More »

Self Employed Nation

Self Employed Nation

We tend to get caught up in the news of the day and treat it like it was happening to us.  How many times do you find yourself in your car listening to the news on the radio and then trying to fix someone else’s problems?  Life today is not more complicated than in years past, and certainly less stressful.  Yet we let ourselves be sucked in by the news that we have no control over, and add it to o... Read More »

No Such Thing as a Bad Business

No Such Thing as a Bad Business

People who are “interested” in getting into their own business often ask me to keep a lookout for a “good business” for them.  You know the kind of business that turns a good profit, with a good history and a bright future.  This is an understandable request.  You yourself may be looking for the same thing right now and, I can see why you would want it.  Unfortunately unlike, Real Estate that virt... Read More »

Big Companies are Vulnerable

Big Companies are Vulnerable

A strange phenomenon seems to take place when a person strikes out on their own.  They seem to be embarrassed at their size and try to appear larger.  Then when they get big, publicity companies make a fortune on them trying to make them appear more down to earth and personable.  The truth is that small companies have a distinct advantage in service than do bigger ones and everyone knows it, but f... Read More »

Give Twice as Much

Give Twice as Much

There is something magical that goes on in this world.  It is some law of nature that we all know and have seen yet can’t prove.  Simply the cycle of giving comes back 10 fold.  In whatever you are providing to your customer, give more.  Give more than you reasonably should.  More than your competitors and more than your customers expect.  At this point you become more than a supplier…you become a... Read More »

How to Stay Up When You’re Down

How to Stay Up When You’re Down

I toyed with the title “How to stay up in a down market”, but since there is no such thing as a bad market I’m going to make this more personal.  After all, we all can’t be 100% all the time.  Some days are harder to focus than others for a million reasons, both personal and professional.  The question is how to handle it.   First we must agree on the goal.  The reason we got into the business and... Read More »

Networking – Unusual Encounters

Networking – Unusual Encounters

Networking is just another word for living.  In sales or in business the way to grow is as simple as “having conversations with more people” That’s what we do as people, and that is what we need to do as sales people. This can happen at an organized meeting such as Rotary, Kiwanis, and Chamber of Commerce meetings.  It can just as easily take place at the grocery store, the gas station and the bas... Read More »

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